Soma Bay Development, also known as Abu Soma Development Company (ASDC), is the owner and brilliant mind behind turning Somabay, Hurghada, into a coastal haven. It was founded in 1991. Since its establishment, it has been turning the 2500-acre plot of Soma Bay into a self-sufficient, world-class destination overlooking the Red Sea. Somabay Development Company then partnered with various international hospitality companies and world-class hotels to transform it into a fancy resort destination on the Red Sea coastline. The goal of Somabay Development Company is to elevate the living standards provided in Soma Bay, with a focus on sustainability and self-sufficiency. It built a harmonious environment that exceeds the company’s clients’ expectations.